Google+ Fans – Here’s Another Way Google Could Transform Entire Industries: Encouraging the Adoption of Industry “Best Practices”
Main point of this article – Injury+ is an example of a “biosphere” where the adoption of Best Practices will be critical to transforming the way personal injury cases are handled, processed, and resolved for the benefit of the consumer – the patient. We envision a time when the major search engines begin to recognize “Best Practices” as a data category within business media applications (e.g., Google+) … and thereby reward and incentivize adoption of industry standards.
I’ll try to keep this article short and sweet and to the point.
Injury+ is an example of a multi-stakeholder “biosphere” where the adoption of Best Practices will be critical to its success – that is, in transforming the way personal injury cases are handled, processed and resolved for the benefit of the consumer – the patient.
(translation: The purpose of Injury+ is to get rid of the “sleaze” in personal injury).
Like any other biosphere, however, if Injury+ is to succeed, it will be critical that the organization successfully put its finger on exactly what are “best injury practices” and also that individual practitioners actually begin to adopt or attest to such standards.
Google+ represents a form of business media application which, IMHO, may actually have a shot of ushering in the promise of Web 3.0 – the “Holy Grail” of the Internet – structured data. I may be wrong about this. I’m just sharing with you my best guess as someone standing on the sideline, watching what appears to be unfolding. What Google (the company) is doing of course – as many are fully aware – is pioneering the worlds of map data, video data, photo data, “reviews” data, etc., and of course, most recently with Google+, people data.
For this reason, by the way, the founders of Injury+ are now advocating hard for the adoption of Google+ by its subscribers and alliance partners.
What would be great, however, is if Google would take a hard look at pioneering a different type of data, but no less significant – “Best Practices” data.
Here’s my point.
Search for “best” anything on the Internet, and you will find lists of people claiming to be the best.
Yet to be the best in anything – it’s an avoidable fact that this requires the articulation and adoption of best practice standards.
The founders of Injury+ envision a time when the major search engines begin to recognize “Best Practices” as an important data category within business media applications (e.g., Google+) … thereby enhancing the relevancy of “data” claiming to be the “best.”
Until then, my advice is simple – biospheres like Injury+ should just keep slogging away at defining, posting, and promoting their best practices standards.
▪ Keith Pendleton, JD is a health care attorney and staff writer for Injury+. His most recent achievements include launching Injury+, the Free Forms Library for health care practitioners, and also the “Injury Resource Initiative,” an alliance of industry stakeholders committing to advancing the state-of-the-art in injury diagnosis and care. Keith can be reached at (855) 224–3295.
* The mission of Injury+ is to help people like you find “Knowledgeable Injury Practitioners”™ while at the same time continuously train and work with chiropractors, doctors, providers, and attorneys who are committed to advancing the state-of-the-art.